Roast Score
30/ 100
I just spent 10 minutes staring at the most basic, uninspired landing page in tech, and I'm still questioning Apple's design choices. Where's the flair? Where's the panache? It's like they threw a page together after a hungover Monday morning meeting.
💀Why It Stinks
- •The page title is, quite literally, the same as the page title. Wow, what a thrilling experience. I bet you spent hours coming up with that.
- •I've seen more creative use of white space in a kindergartener's fingerpainting project.
- •You have 0 out of 5 social proof icons on the page, which is like saying your website is a ghost town, but with more pixels.
- •Your meta description is blank, which is like telling Google, 'Hey, go find something random to say about me, I'm too lazy to care.'
- •Your CTA button text is a laundry list of options. Who thought, 'You know what would be a great idea? Let's confuse our visitors with 8 options!'? Genius.
💡Suggestions
- •Get a new designer, or at least give them a stern lecture about not being a snooze-fest.
- •Add some actual personality to the page. Maybe toss in some emojis or something.
- •Come up with a meta description that doesn't make Google want to cry. Any description would be better than nothing, I guess.
- •If you're going to have so many CTAs, at least make them look like CTAs and not just a bunch of random links.
- •If you want to impress me, add a 404 error page that's almost as boring as this one.