Roast Score
22/ 100
This YouTube landing page is a mess - it's like they took every bad design decision from the 90s, added some poor Helvetica choices, and called it a day. I'm shocked it doesn't come with a bonus side of AOL discs.
💀Why It Stinks
- •I scrolled down for 2 minutes and found one tiny video, a million other things, but no actual YouTube videos. What kind of cruel joke is this?
- •You don't have a single clear call-to-action - I'm still not sure what I'm supposed to do here, and I just got yelled at by my grandma.
- •Your navigation is so minimalist, I'm pretty sure it's a dare. 'Hey, let's see how many people we can confuse!'
- •That 'Enjoy the videos and music you love' meta description is like a participation trophy - you get to say the bare minimum and still call it a win.
- •Your site has more empty space than a Kanye West solo album. Fix it, or at least put a few ads in there for some decent spacing.
💡Suggestions
- •Instead of a 'Pricing' section, just put up a huge, flashing 'PRICELESS!' sign. That's a CTA I can get behind.
- •Hire a design student to update your site. Bonus points if it's a student of mine - I've got a few up-and-coming designers who need practice.
- •Add some social proof - or better yet, just slap a photo of a hipster with a coffee cup and call it a day.
- •Put your best foot forward and add a clear, actionable CTA - like 'Upload a Video' or something. It's not that hard.
- •If your site has an FAQ section, make sure to include questions like 'What is the meaning of life?' or 'Why does YouTube exist when there's Netflix?' to really test your users.