Roast Score
28/ 100
This website is a warm and fuzzy bear hug that instantly induces a headache. It's a chaotic mess of a landing page that screams 'Help, I have no brand identity!'.
💀Why It Stinks
- •I've seen more coherent typography in a ransom note - the font sizes, colors, and line heights are an aesthetic crime scene.
- •Is 'Cherry Blossom' an actual product or just an attempt to shoehorn spring vibes onto a winter cooler?
- •Who thought 'RANGER, USA' made a good CTA button? It sounds like a failed startup's LinkedIn headline.
- •The free trial CTA is nowhere to be found, which is a missed opportunity to make this site feel less like a glorified brochure.
- •Why do I need to 'CUSTOMIZE' when I can just 'REMOVE PRODUCT'?
💡Suggestions
- •Simplify the design and use a single hero image that doesn't make me question the company's logo design decisions.
- •Replace the 'RANGER' CTA with something that doesn't sound like a sad Tinder profile.
- •Remove 75% of the text, like the section that says 'See your order even if you are not registered' - who writes this stuff?
- •Replace the 'High GEAR' section with a ' High IQ' section, featuring a team of designers who actually know what they're doing.
- •Invest in a professional photographer to photograph the products without making them look like they're from a 2007 IKEA catalog.